SFS 2015 Regiorum Logo
SFS 2015 Regiorum Logo

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SFS 2015 Regiorum Logo
SFS 2015 Regiorum Logo

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SFS 2015 Regiorum Logo
SFS 2015 Regiorum Logo

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SFS 2015 Regiorum Logo
SFS 2015 Regiorum Logo

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2015 SFS Marketing 

SPIRIT Fashion Show: Regiorum

Spring 2015

Like his work, Andy Warhol has become an instantly recognizable icon. By presenting everyday subjects in unusual ways, his work makes the audience search for deeper meaning. This proposed hotel echos Warhol’s Pop Art iconography and becomes an architectural icon. It elicits an intense emotional reaction, producing a memorable place and experience. With its dynamic skin displaying changeable images, this floating 4,000 square foot box is an event space, a stage, a beacon, a landmark and an icon.

 

The Warhol Museum defines itself as “ever-changing, constantly redefining itself in relationship to contemporary life, using its unique collections and dynamic interactive programming as tools.” By including places to eat, sleep, bathe and congregate, a hotel offers further opportunities to interact with visitors in dynamic and contemporary ways. Ultimately, the hotel is an amenity for and an extension of the museum, complementing the already iconic institution.

The Royal Warrior Concept
The Royal Warrior Concept
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Serinum Concept Poster
Serinum Concept Poster
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Final Regiorum Poster
Final Regiorum Poster
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Mountain Lake
Mountain Lake

Describe your image.

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Beach Huts
Beach Huts

Describe your image.

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River Boathouse
River Boathouse

Describe your image.

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Mountain Lake
Mountain Lake

Describe your image.

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Rebranding the SPIRIT Fashion Show

Like his work, Andy Warhol has become an instantly recognizable icon. By presenting everyday subjects in unusual ways, his work makes the audience search for deeper meaning. This proposed hotel echos Warhol’s Pop Art iconography and becomes an architectural icon. It elicits an intense emotional reaction, producing a memorable place and experience. With its dynamic skin displaying changeable images, this floating 4,000 square foot box is an event space, a stage, a beacon, a landmark and an icon.

 

The Warhol Museum defines itself as “ever-changing, constantly redefining itself in relationship to contemporary life, using its unique collections and dynamic interactive programming as tools.” By including places to eat, sleep.

SFS 2015 Sabria
SFS 2015 Carrece
SFS 2015 Niecy
SFS 2015 Courtney
SFS 2015 Keith
SFS 2015 Njaire
SFS 2015 Sammie
SFS 2015 Andrea
SFS 2015 Jamie
SFS 2015 Daniel
SFS 2015 Pierce
SFS 2015 Jordyn

A Team Effort

Like his work, Andy Warhol has become an instantly recognizable icon. By presenting everyday subjects in unusual ways, his work makes the audience search for deeper meaning. This proposed hotel echos Warhol’s Pop Art iconography and becomes an architectural icon. It elicits an intense emotional reaction, producing a memorable place and experience. With its dynamic skin displaying changeable images, this floating 4,000 square foot box is an event space, a stage, a beacon, a landmark and an icon.

 

The Warhol Museum defines itself as “ever-changing, constantly redefining itself in relationship to contemporary life, using its unique collections and dynamic interactive programming as tools.” By including places to eat, sleep, bathe and congregate, a hotel offers further opportunities to interact with visitors in dynamic and contemporary ways. Ultimately, the hotel is an amenity for and an extension of the museum, complementing the already iconic institution.

SFS 2015 Press Pass
SFS 2015 Press Pass
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SFS 2015 Press Pass
SFS 2015 Press Pass
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SFS 2015 Thank You
SFS 2015 Thank You
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An Exclusive look at the SPIRIT Fashion Show

Like his work, Andy Warhol has become an instantly recognizable icon. By presenting everyday subjects in unusual ways, his work makes the audience search for deeper meaning. This proposed hotel echos Warhol’s Pop Art iconography and becomes an architectural icon. It elicits an intense emotional reaction, producing a memorable place and experience. With its dynamic skin displaying changeable images, this floating 4,000 square foot box is an event space, a stage, a beacon, a landmark and an icon.

 

The Warhol Museum defines itself as “ever-changing, constantly redefining itself in relationship to contemporary life, using its unique collections and dynamic interactive programming as tools.” By including places to eat, sleep.