Like his work, Andy Warhol has become an instantly recognizable icon. By presenting everyday subjects in unusual ways, his work makes the audience search for deeper meaning. This proposed hotel echos Warhol’s Pop Art iconography and becomes an architectural icon. It elicits an intense emotional reaction, producing a memorable place and experience. With its dynamic skin displaying changeable images, this floating 4,000 square foot box is an event space, a stage, a beacon, a landmark and an icon.

The Warhol Museum defines itself as “ever-changing, constantly redefining itself in relationship to contemporary life, using its unique collections and dynamic interactive programming as tools.” By including places to eat, sleep, bathe and congregate, a hotel offers further opportunities to interact with visitors in dynamic and contemporary ways. Ultimately, the hotel is an amenity for and an extension of the museum, complementing the already iconic institution.